What Impact Could the New GPT-4.o Have on Real Estate and Economy?

Artificial intelligence has been used actively in almost every field in recent years, showing that it will have a positive impact on business processes. Chat GPT plugin “Omni”, which was developed by OpenAI and attracted attention after its release, signaled that it will expand its usage area with its abilities to understand text, summarize, translate […]

What Path Should Real Estate Offices Follow in an Uncertain Market?

As in every market, the real estate market can occasionally experience severe fluctuations or vice versa. However, this situation should not always pose a risk for real estate offices. So much so that to be a successful brand, being prepared for all the market movements and achieving maximum efficiency in the face of any volatile […]

Importance of a Sales Management Tool in Real Estate Office Management

One of the biggest problems in the market for real estate professionals is finding new leads. This situation poses a risk, especially for new professionals, as it causes customers with high trading potential in the competitive real estate market to work only with certain experts. In addition to the inability to reach new customer candidates, […]

What is the Sales Pipeline in the Real Estate Industry?

It would be best to specialize in many subjects as a real estate professional. Still, it would not be an exaggeration to say that perhaps the most important of them is the sales pipeline. The first step in developing an efficient business is effective sales management. If you are wondering more about the sales pipeline, […]

What are KPIs (Key Performance Indicators) for Real Estate Offices?

As in every business, following basic performance data is the key to sustainable success in the real estate sector. These data, called KPIs for short, and showing how business efficiency is doing, maybe the key point you need to understand exactly where you went wrong. In this guide, the most important metrics you need to […]

Role of Apple Vision Pro in the Real Estate Industry

It is clear to what extent virtual reality technology affects all areas, especially the real estate sector. As a result of the ever-developing and widespread use of technology, many of the actions that were previously done manually can now be performed both with a minimum margin of error and in a much shorter time. Apple […]

What are Buyer and Seller Negotiation Methods in Real Estate Sector?

For many real estate agents, their successful negotiation methods are the most effective way to prove the difference in their field. Even in situations where there is always conflict and communication between the parties is insufficient, you, too, can achieve success by learning some basic strategies. Here are the most important tactics you need to […]

How Should Offer Management be Done?

Executing an effective strategy in offer management, which is of particular importance for professionals, investors and property owners in the sector, is to make good use of the opportunities in the market. A successful offer management system in real estate buying and selling leads to a happier customer base and higher earnings. So, how should […]

What is a Seller Lead and Why Is It Important?

The most effective way for real estate agents to earn income in the real estate sector is to follow the leads and turn them into action. Leads are divided into buyers and sellers. A Buyer Lead is someone who comes to a real estate agent or office to buy or rent a property, while a […]

Developing Sales Processes and Team Management by Using Technology

The real estate industry has changed drastically in recent years. Due to the importance of reliability, flexibility, versatility, and efficiency throughout the industry, it has become imperative for real estate professionals to use technological tools for management. This is where software that provides efficient communication to consultants and team managers with collaboration started to come […]