Real estate videos, which have been increasing in number recently, have become one of the most effective marketing strategies. Real estate videos, which stand out with their impressiveness, help many real estate professionals to sell portfolio ads faster and earn a higher income. We have prepared a short guide by bringing together the types of real estate videos that will improve your business by preparing the most suitable content for your needs.
What are the Real Estate Video Types?
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If you are a real estate agent working in the real estate industry, you must be looking for new ways to improve your marketing strategies. Creating real estate videos, which is one of the most effective strategies in increasing agency reputation, reliability and customer attraction capacity, can gain you the popularity you want. To stand out from the crowd and get ahead of your competitors, you can reach a wider audience by creating different real estate videos such as promotions, references, neighbourhood tours and listings. But first, you need to learn which video is used for what purpose and how it is made.
Here are the most preferred real estate video types that you can use in your advertising campaigns:
- Introduction video
Promotional videos are usually videos where you candidly convey to customers how your business was born, where it took place, and what it offers. In promotional videos, which are generally short and informative, you can use images compiled from your past works or you can start to talk about your own work by standing in front of the camera. A video that you decorate with small information such as the features that make you stand out and your difference from your competitors will contribute to expanding your network in a short time.
- Reference Video
The reference videos that you can use on your website or social media accounts are a type of showing happy customers, and with this feature, they allow you to reach potential buyers and sellers. As a real estate professional, past clients are the best people to explain the problems you’ve resolved and the needs you’ve met. We can say that there is no more effective method than using existing references to simply explain what your services offer to the other party and to attract new customers.
- Neighbourhood Tour Video
The neighbourhood tour video, which is one of the most used real estate videos today, is an effective marketing tool that allows you to shoot more than one bird with a single stone. These types of videos, which often feature drone footage and images from your area of expertise, are reusable and never get old. It also always attracts attention and makes people feel close to popular spots, parks and educational areas you highlight in your area.
- Listing Video
Listing video, which is the first video type that comes to mind when a real estate video is mentioned, allows you to highlight the features of portfolio ads. With this feature, it helps to convey all the details of the real estate without the need to visit the site and provides the opportunity to reach more potential customers. However, such videos must be arranged specifically for each ad and present quality images.
- Training Video
If you want to show your expertise in your field and reach a high number of followers, especially on social media; You can achieve this goal by preparing interesting videos such as real estate industry tips, decoration tips and curious information. These types of videos, where you cover industry news and the most curious topics, give you the advantage of attracting more customers.
Making quality real estate videos is one of the most effective marketing tactics you can use to grow your business. However, even the best videos may not bring you the success you want if you do not gain competence in basic subjects such as data analysis and posting tracking in the market. For this reason, many real estate professionals who attach importance to business quality while promoting, prefer to make use of the Fizbot digital assistant, which can perform market analysis, price tracking and advertisement matching.
With Fizbot, you can update all your ads on a single platform and develop the most effective strategies by accessing a rich database. You can click here to start benefiting from Fizbot’s impressive real estate consultancy technology.